Product, GTM & Revenue Acceleration for AdTech, Gaming & Media companies who dont want to add more full-time resource.
Done properly.
0→1 products | Real GTM | Real revenue | Calm, senior execution
Growth is harder now.
Platforms dominate. Budgets shrink. Teams stretch.
Yet the expectations don’t ease: ship more, grow faster, burn less.
And do it all without ruining your teams, products, users or players.
There is a sensible way through it.
What I do.
A full-service accelerator for stretched founders, teams and boards.
I take you from idea to revenue-generating reality—or jump in at whatever stage you need.
I can lead discovery, validate commercial viability, own delivery through trusted engineering partners, support launch, and stay close as things scale.
Explore.
Product discovery
Market & user insight
Problem framing
Validate.
Commercial viability
Monetisation design
Kill / Keep decisions
Build.
Product & platform build
SDK’s, integrations & tooling
Delivery via trusted engineering teams
GTM strategy
Early revenue programmes
Supply / Demand onboarding
Sales support (hands on if required)
Launch.
Optimise.
Revenue performance
Product iteration
Scale ready foundations
I can lead discovery, validate commercial viability, own delivery through trusted engineering partners, support launch, and stay close as things scale.
I don’t expect every team to need every stage.
Some clients bring me in to explore or validate an idea. Others need hands-on build support, or senior help launching and monetising what already exists.
You can engage me at any point — or ask me to run the full end-to-end journey.
The model flexes to fit the problem, not the other way around.
Pick a single stage, combine a few, or treat it as a full-service accelerator — the work stays focused, senior, and outcome-led.
Who I do it for.
Founders.
Who need a senior partner to validate ideas, shape new products, or test new revenue streams without hiring a full exec team.
Example:
Gaming studios or Ad Networks scoping, building and testing in-game audio monetization without hiring a VP Product.
Scale-ups.
Who need acceleration, extra senior capacity, or R&D support while keeping their core teams focused on the core business.
Example:
AdTech platforms entering new markets, launching new revenue streams, building new functionality.
Established businesses.
Who want structured product exploration, monetisation improvements, or calm leadership for new initiatives.
Example:
Media companies exploring hybrid monetization or subscription models.
Where I did it.
I've built products, scaled revenue, and led teams at:
The impact I had.
7-Figure Product Launches
$10m+ multi-market P&L’s
57% ROAS gains
2.5% LTV Uplift
What others say.
““Over two years working with Adam, I saw three things that set him apart: Strategic vision that created an entirely new gaming division—which was successfully acquired by a European leader in gaming advertising. Deep commercial expertise across the UK media landscape, built on years of relationships and genuine market knowledge. And leadership presence—someone who never avoided the hard conversations and consistently chose the hard right over the easy wrong. I’d recommend Adam to any team that needs those qualities. They matter far beyond advertising.”
— Alexandre Ouhadi, CEO, Targetspot (Azerion)”
““Adam identifies problems and opportunities fast, then gets on with solving them or making them happen.
When our user base started shrinking in key markets, he came to me with BBM AuDEX—an audience extension ad network he’d worked up as the solution. Then he actually delivered it.
Led the whole thing: RFP process, DMP selection, AdTech partnerships, worked with engineering and ops to build it, took it to market, sold it, generated revenue.
That product kept our revenue stable when we really needed it. Kept markets viable that would’ve otherwise died.
He spots the gap, builds the solution, ships it, makes money. Gets it done. No messing about.
I heartily recommend him.”
— Matthew Talbot, CEO, BBM (BlackBerry Messenger)”
My approach.
Calm execution for noisy times
Commercial thinking in every product call.
User experience front and centre.
Built so teams can ship — and ideally sleep.
Excuse-free, low-maintenance sales.
Pragmatic decisions. Sensible pace.
No hype. No theatre. No ego.
Just what works.
Sensible growth. Delivered quietly.
How we can work together.
Fractional CPO / CRO / GM
1–3 days per week, helping you shape roadmap, GTM and revenue strategy while supporting your leadership team and board.
Project-Based Engagements
Fixed-scope engagements (6–12 weeks) to launch a product, reposition a monetisation stack, or enter a new market.
Advisory & Workshops
Ongoing advisory, exec coaching on monetisation strategy, or workshops for product/sales teams on anything from hybrid monetisation, in-game/audio, media monetisation stacks or go-to-market.
If you’re wrestling with monetisation, GTM or struggling to find the space for product R&D and want a senior partner who’s done it before, I’d be happy to talk.
I don't do transformation theatre, I don't replace your team, and I don't stick around longer than needed.
Senior operator. Calm energy.
Zero drama.
“Over two years working with Adam, I saw three things that set him apart: Strategic vision that created an entirely new gaming division—which was successfully acquired by a European leader in gaming advertising. Deep commercial expertise across the UK media landscape, built on years of relationships and genuine market knowledge. And leadership presence—someone who never avoided the hard conversations and consistently chose the hard right over the easy wrong. I’d recommend Adam to any team that needs those qualities. They matter far beyond advertising.”
I’m a hybrid Product × Commercial leader with 15+ years across AdTech, Gaming and Digital Media.
I’ve led 0→1 products, revenue lines, international teams and multi-million-dollar P&Ls.
My work leans practical: take the complexity, make it simple, get teams aligned, and ship. People bring me in when they need senior clarity without the full-time overhead — someone who can steady the room, cut the noise, and help them grow sensibly.
15+ years of relationships across the AdTech ecosystem means faster partnerships, better intros, and doors that open.
Lets explore if we are a fit.
Send a short note about the challenge you're facing, and I'll come back with thoughts on where I can help (or if I'm not the right fit, I'll say so and recommend someone else in my network who could be).
Or email me directly - adam@ampdup.net