About
Adam Pattison
Senior commercial and product operator. 20+ years building, launching, and scaling in AdTech, Gaming, and Digital Media.
About
Senior commercial and product operator. 20+ years building, launching, and scaling in AdTech, Gaming, and Digital Media.
I’ve spent 15 years building things from scratch in AdTech, Gaming, and Digital Media. BBM’s global ad network. Targetplay — the world’s first in-game audio marketplace. AdInMo SDK 3.0. Multiple market and category launches. I bridge product and commercial. I translate tech into buyer narratives, de-risk GTM decisions, and build the sales pipelines that turn strategy into revenue.
amp/d exists because the companies that need this kind of leadership most are rarely the ones who can afford a full-time C-suite hire. Fractional isn’t a compromise — done right, it’s faster, sharper, and more accountable than a permanent role. The model works when the operator is genuinely embedded, not parachuted in with a slide deck.
I also build. AI-assisted tools, prototypes, diagnostic products — used to validate commercial decisions before committing engineering resource. It’s become a core part of how I work with clients, and it’s changed how fast we can move from problem to answer.
2023–Present
Founder & Principal — amp/d Market Development
Fractional commercial and product leadership for AdTech, Gaming, and Media companies. Current clients include EarnOS, AVC, and Mode 7 Collective. The model: embedded, outcomes-focused, no overhead. First major client (AdInMo) transitioned to a full EVP role — which is probably the best proof the model works.
2023–2025
EVP Product & Market Development — AdInMo
Originally engaged as an amp/d client. The engagement worked well enough that they wanted me full time — transitioned to an employment contract for benefits and equity. Launched SDK 3.0, secured SSP partnerships delivering 10× CPM uplifts, drove 7-figure ARR growth. Returned to amp/d when the contract concluded.
2019–2023
MD UK & Global Head of Targetplay — Targetspot / Azerion
Led Targetspot’s UK market entry, delivering >$1M revenue in year one. Then built Targetplay — the world’s first in-game audio marketplace — from zero. Launched a proprietary audio SDK, secured partnerships across the gaming ecosystem, and delivered 7-figure ARR within 12 months. A genuinely new category. We sold to Azerion 12 months later.
2016–2019
VP & GM EMEA & Americas — BBM / BlackBerry
Owned $10M+ P&L across EMEA and North America. Conceived and delivered BBM AuDEX — an audience extension ad network built on BlackBerry’s user data. Took it from concept to market: RFP, DMP selection, AdTech partnerships, engineering, sales. Became the platform’s largest global revenue source.
2005–2016
Earlier roles — Mobclix, Sizmek, Specific Media, Zanox, Haymarket
20+ years in digital media and advertising, starting in publishing and moving through affiliate, display, and mobile. Built the commercial foundations that everything since has run on.
Adam identifies problems and opportunities fast, then gets on with solving them. When our user base started shrinking in key markets, he came to me with BBM AuDEX — an audience extension ad network he’d worked up as the solution. Then he actually delivered it. Led the whole thing: RFP process, DMP selection, AdTech partnerships, engineering, sales. That product kept our revenue stable when we really needed it. He spots the gap, builds the solution, ships it, makes money. Gets it done. I heartily recommend him.
Matthew Talbot
CEO, BBM / BlackBerry
Over two years working with Adam, I saw three things that set him apart: Strategic vision that created an entirely new gaming division — successfully acquired by a European leader in gaming advertising. Deep commercial expertise across the UK media landscape, built on years of relationships and genuine market knowledge. And leadership presence — someone who never avoided the hard conversations and consistently chose the hard right over the easy wrong. I’d recommend Adam to any team that needs those qualities.
Alexandre Ouhadi
CRO, Targetspot / Azerion
I’m not a consultant who hands over a strategy document and moves on. I’m an operator who gets into the work — the calls, the partnerships, the hard conversations with the team about what’s actually going to ship.
If that sounds like what you need, the best next step is a direct conversation.