Most scale-ups need a CPO, a CRO, and sometimes a GM. amp/d gives you someone who can do all three — without the cost, the delay, or the risk of three senior hires.
Fractional Retainer
1–3 days per week, ongoing. You get a senior operator embedded in your business — in the room, on the calls, making things happen. Typical engagements run 3–12 months.
Project Sprint
A defined problem, a defined outcome, 6–12 weeks. Market entry, GTM build, revenue function restructure, product launch. Scoped, priced, delivered.
Advisory & Workshops
A structured review of your GTM, product strategy, or commercial model. Useful when you need an experienced outside perspective without the ongoing commitment.
01
Understand the market, the gaps, and what the business is genuinely capable of right now.
02
Test assumptions fast. Kill the bad ones before they cost a quarter.
03
Construct the product, commercial motion, or GTM that fits the real opportunity — not the idealised one.
04
Take it to market with a plan that accounts for how deals and partnerships really happen. Not how we want them to.
05
Measure what matters, fix what doesn’t work, and compound what does.
Most product people can’t sell. Most salespeople can’t build. Having both skills in a single operator removes the gap that kills GTM execution in early-stage companies.
I’ve launched products into markets that didn’t exist yet. In-game audio. Audience extension networks. The lessons from doing it wrong the first time are the most valuable thing I bring.
I build with AI as well as advise on it. Prototypes, diagnostic tools, workflow automation — used to validate commercial decisions before engineering investment. Not a talking point. Actually shipped.
I can talk to your engineers in the morning and close a partnership in the afternoon. For companies at scale-up stage, that’s the difference between momentum and stall.
SSPs, DSPs, agencies, trading desks. I know how the money moves and where the leverage is.
SDK ecosystems, hybrid IAA/IAP, in-game advertising. Built and sold in this market.
Pioneered in-game audio monetisation. Know the supply, the demand, and the gaps between them.
Demand generation, affiliate, creator ecosystems. Currently building in this space.
If you’re working through a commercial or product challenge, the best next step is a direct conversation. No pitch, no jargon — just a direct conversation.
adam@ampdup.net